Our value


Our story

Started in 1990, the business has always had a focus on developing innovative and efficacious products formulated to exceed users expectations.

Owners Steven and Shelley Sher have always been committed to the goal of helping people and, treating their skin concerns or finding a solution for easing discomfort with products that work epitomised this goal.

According to Steven, “Investing in research, technology and product testing is a focus of the company, in order to make sure that we can say with absolute confidence that our products not only work, but work effectively and quickly.” This constant desire for efficacy together with innovation has developed into a business generating brand loyalty and trust through millions of products across brands now sold around the world.
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Our philosophy

Our products work. Simple as that. We use quality ingredients – natural wherever possible – and invest in research, technology and clinical testing* to make sure they do what they say they’ll do.

*We never test our products on animals, nor do we ask others to do so on our behalf. Our products are tested on ourselves and other humans during our research and development phase.

We believe in being able to offer consumers over-the-counter treatments that are alternatives to prescription medicines, so everyone can access quality dietary supplements and skincare.

Living a life without cramps allows you to do the things you love.

We have a commitment to reducing our environmental footprint, which includes an ongoing initiative to increase the recycled content and recyclability of our packaging.

As far as possible, our product range is proudly made right here in Australia, where our company is owned and run.


Our purpose

When you are experiencing discomfort, you may not be able to perform tasks or participate on activities you would like.

That’s why we created Crampeze, an effective multi-combination product vs. magnesium alone for cramp relief. So that you can live your life with confidence, doing the things you love.

Our values

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Efficacy

Our products work. Simple as that. We use quality ingredients – natural wherever possible – and invest in research, technology and clinical testing to make sure they do what they say they’ll do.
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Helping others

Our greatest joy is when we’ve helped someone, whether that’s by creating a product that eases discomfort and boosts confidence, or inside our business by cheering on our colleagues and giving support.
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Problem solvers

Our passion is to solve problems. We actively seek out problems, and find innovative ways to solve them.
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Community

A proudly Australian company, we believe in supporting local, small businesses who make a difference in our communities.